Urban Oak AI

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Why Urban Oak
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Urban Oak AI

Urban Oak AIUrban Oak AIUrban Oak AI
Home
Why Urban Oak
Services
Expertise
More
  • Home
  • Why Urban Oak
  • Services
  • Expertise
  • Home
  • Why Urban Oak
  • Services
  • Expertise
Hello, I am Steven Putzeys, founder of Urban Oak AI.

Expertise

With 25 years of experience in Big 4 assurance and high-stakes advisory, I combine PwC NY-level rigor with hands-on operator insight to help companies strengthen valuation, compliance, and growth strategies. Today, I deliver this expertise faster and more affordably through AI-powered tools.

Let's talk

Check out some highlights below that showcase our expertise:

Big 4

Compliance

Compliance

Compliance

Compliance

Compliance

Startups

Compliance

Forensics

Forensics

Compliance

Forensics

Big 4 Client Highlights

Digital Advertising Pioneer

Digital Advertising Pioneer

Digital Advertising Pioneer

Valued at $500 million before it was acquired, this client was the innovative digital ad

front-runner that delivered smart contextual targeting, outperforming Google Ads in

client campaigns. 


This early expertise in performance-based revenue models and

context-aware systems directly strengthens Urban Oak AI’s customer acquisition

engines.

Biotech Long-Hauler

Digital Advertising Pioneer

Digital Advertising Pioneer

This client, acquired by Big Pharma for $2 billion, refined its technology through

extended funding rounds and FDA hurdles. 


This hands-on exposure to long-cycle

commercialization equips Urban Oak AI with proven strategies for bridging high-R&D

investments with viable market entry.

Data Intelligence Leader

Global Marketing Powerhouse

Global Marketing Powerhouse

This big data innovator, valued at $2 billion, pioneered massive-scale consumer data

aggregation and predictive modeling well ahead of the big data era. 


This foundation in

turning raw data into revenue-driving insights powers Urban Oak AI’s advanced data-

driven decision systems.

Global Marketing Powerhouse

Global Marketing Powerhouse

Global Marketing Powerhouse

This multi-billion-dollar advertising juggernaut combined exceptional creative and

media impact with complex revenue recognition challenges that demanded strong

governance. 


This experience enables Urban Oak AI to build scalable growth

architectures with disciplined financial and operational controls.

Compliance Highlights

Internal Controls

Internal Controls

Internal Controls

Implementation of Sarbanes-Oxley controls, subsequent Dodd-Frank compliance and

navigation of the 2008 financial crisis built deep capabilities in governance, risk

management and capital preservation. 


This expertise helps Urban Oak AI navigate

regulatory and economic cycles with confidence and stability.

SEC

Internal Controls

Internal Controls

My experience dealing with the SEC has provided invaluable expertise in regulatory compliance, financial reporting and corporate governance. Successfully navigating SEC examinations, filings and enforcement matters has sharpened my ability to manage risk, ensure transparent disclosures and implement robust controls, which are skills that protect organizations from penalties while building credibility with investors and acquirers.


Dealing with the SEC is highly valuable expertise Urban Oak AI clients can benefit from. Check out the forensic highlights below.

Startup Highlights

Pets

As the proud founder of The Pawer Pack, I am building the future of pet hospitality and wellness. 


The Pawer Pack redefines how we care for our dogs by creating Pawer Shacks, premium sanctuaries that blend exceptional hospitality with comprehensive health, training, and enrichment services, all backed by an integrated AI-powered nutrition platform through PawerSnacks. 


Every location also features an attached Pawer Shelter, where profitable operations directly support rescue efforts, helping the lucky carry the needy. With a passionate belief that dogs deserve their own powerful pack, I’m bringing together world-class amenities, veterinary care, elite trainers and premium nutrition to deliver an unmatched experience for pets and peace of mind for their parents. 


This is more than a business, it’s a movement to elevate the standard of care for the animals who give us so much.

Fitness

I founded a fitness company that fused my deep passion for health and performance with the discipline, resilience, and high-performance mindset I developed while working over 3,000 hours per year at the highest levels of professional services in New York City. 


Drawing on that intense executive experience, I built a venture that delivered premium, results-driven exercise and nutrition programs tailored specifically for ambitious urban professionals. We also pioneered unique mobile gym units: innovative, high-quality training environments designed for the fast-growing fitness population, all developed in full alignment with the American College of Sports Medicine’s (ACSM) gold-standard certifications.


This venture was more than a business; it was a powerful bridge between my corporate background and personal passion. It taught me how to build and lead a customer-obsessed operation from the ground up, manage rapid scaling, design compelling service experiences and execute under real-world pressure. 


Even though the COVID-19 pandemic ultimately brought the company to a close, the experience proved invaluable, sharpening my entrepreneurial instincts, operational rigor and ability to create meaningful value in demanding environments.

Brains

I co-founded a Johns Hopkins University spin-out company at the forefront of neuroregeneration, pioneering innovative therapies to restore neurological function after injury and disease. 


As a key member of the founding team, I led business strategy, operations and fundraising efforts. I successfully secured green-light approval and term sheets for $2 million in venture capital funding from sophisticated investors. 


Unfortunately, irreconcilable disputes over equity and control between the two other PhD co-founders ultimately led to the project's discontinuation. While the company did not advance beyond the incubator stage, the experience proved invaluable, immersing me in a high-velocity entrepreneurial environment alongside some of the brightest scientific and clinical minds at Johns Hopkins. It sharpened my ability to navigate complex founder dynamics and translate cutting-edge science into viable business models.

Superfood

I also founded a boutique consulting firm focused on developing innovative plant-based products and acquiring strategic production assets. The concept originated when he restructured a publicly traded renewable energy company around a nutrient-dense 3-billion-year-old superfood.


We advanced projects like Phyco Blue, a mobile photosynthetic microalgae system that converts CO2 and wastewater into biomass and clean water. After exploring opportunities in Greece, Tanzania and South Africa, many of which were hindered by climate challenges, we partnered with a great farm, on a third continent, with ideal growing conditions and a skilled team producing super proteins at scale. The venture is now poised for success.

Forensic Highlights

Monaco Mirage

Loan-to-Revenue Alchemy

Loan-to-Revenue Alchemy

In a classic case of forensic instinct cutting through polished deception, I uncovered a life sciences startup that had raised over a million dollars from Monaco-based investors at a valuation wildly detached from any realistic future revenues or earnings. 


Armed with little more than a sharp eye and gut-level skepticism, a single interview with a prospective salesman was enough to collapse the entire facade. The slick PhD co-founder’s snake-oil charisma had blinded even a seasoned VC advisor and his own co-founder, whose due diligence failed to expose the fiction. What unraveled were two phantom entities and vaporous “strategic partnerships” with top-tier labs, nothing more than hot air designed to manufacture credibility. 


In the end, even sophisticated Monaco investors, who should have known better at that level of wealth, watched their capital vanish into thin air. It was a stark reminder that no amount of money or credentials can substitute for rigorous forensic scrutiny.

Loan-to-Revenue Alchemy

Loan-to-Revenue Alchemy

Loan-to-Revenue Alchemy

My expertise also halted a sophisticated, years-long fraud that had evaded detection by Big 4 auditors. 


While engaged in a business restructuring assignment for a publicly listed company, I identified the fraudulent transmutation of financing cash inflows, pure liabilities, into reported operating revenue, artificially inflating top-line growth for five consecutive years. 


What the perpetrators had executed was simple but effective CAPEX Laundering: they raised substantial loans intended for genuine capital investment, skimmed substantial portions for personal enrichment and fabricated profits, and deployed the remainder into semi-legitimate projects to maintain the illusion of progress. 


Even the multi-billion-dollar institutional fund that had provided the financing remained completely unaware, until this former NYC auditor walked in and unraveled the scheme.

Rapid Rescue Pivot

Loan-to-Revenue Alchemy

Rapid Rescue Pivot

Engaging Urban Oak AI early enabled a swift turnaround that transformed a high-risk mega-farm acquisition into a successful outcome, saving investors many millions in potential losses. 


Brought in as a consultant by sophisticated investors with decades of large-scale funding experience and public company board roles, I reviewed the planned purchase of an aquaculture farm for a low eight-figure price. A rapid NY SEC-style audit of the projections immediately flagged dangerously optimistic revenue assumptions, a make-or-break element. 


Further scrutiny revealed the pitch deck had been crafted by a disgraced, convicted scam artist previously responsible for raising $50 million before redirecting funds to a friend’s unrelated project. 


Although some capital had already been deployed, decisive action and a strategic redirection prevented disaster and repositioned the project for success.

And of course, there is AI

AI Agents are slashing the time and cost of advisory and assurance work. Combined with our Big 4, compliance, startup and forensic expertise, Urban Oak AI is changing the game.

Let's talk

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